Review: Kanebo Freshel Moist Lift W Cream

Kanebo jumped on the BB cream bandwagon too with their line Freshel. This is the first time I've gotten to try Freshel, but hopefully won't be the last. When I was in Taiwan, I'd been looking for it, but hadn't found it (most of my family members don't wear makeup and don't know 95% of the brands...I must say that my aunt has been picking some brand names up off me though! lol)

Anyways, a friend in Taiwan sent me this as a thank you for a favor I did her recently, and I was delighted to try it. For those of you who aren't familiar with the term BB cream, it's something that originated in Germany, became very popular in Korea / spread to the rest of Asia. It's pretty much a tinted moisturizer, with sunscreen usually and supposed to be good for your skin (in my opinion all just hype. There's no proven research that it's good for you but it certainly is good for marketing).

This particular BB cream is marketed as being more moisturizing and dewy. It comes packaged in a gold and bronze metallic tube and a brown twist off cap, which I find looks classy.

Moist Lift W cream has UV SpF23 PA++, which I find enough for the winter in Chicago at the moment. However as summer arrives, I definetly would recommend using a sunscreen with this product.


The opening is okay, but I dislike the space around it where the product can collect (the photo illustrates it for you...). It's decently packaged for the price.

The product only comes in one shade which works for my NC20 skin. It's supposed to be sheer coverage but I think its almost medium coverage since I only have to use a little to cover up uneven bits of pigmentation and redness around my nose. It's a creamy product that is easy to blend in (I usually use a kabuki brush).

My skin has been a bit dry recently (even with my using a new Holy Grail moisturizer, to be reviewed later) and this makes my skin feel soft & smooth. It hasn't broken me out, though my skin isn't exactly sensitive. I use this alternating with my Kanebo Lunasol Water Cream foundation, of which this color is slightly more peachy and brightening.


As I said before, this was sent to me as a gift from a friend in Taiwan (who does not work for any makeup companies...) and she had crossed off the price in Taiwanese dollars. However, this is available from adambeauty.com for 99Hong Kong dollars (~12.75 USD) and the retail price on the box is listed as 1600 Japanese Yen (about 18 USD) for 50 g.

With all said, I'd definetly recommend this product if you have the skintone that it's marketed to. I find it a great product and one that I'd definetly repurchase.