In addition to saving space, it's supposed to fight frizz and reduce static electricity.
3 heat/2 speed settings
Limited three-year warranty
Unit weight: 2.75 lbs
First reported by Specktra:
"Frédéric Fekkai parent P&G announced today that the Fekkai "classics" consisting of the Glossing, Full Volume and Technician Color lines will be merchandised at Walgreens and Target stores starting next year. The prestige Fekkai Advanced line will still only be available through high end stores such as Saks Fifth Avenue and Neiman Marcus.
When the announcement to move to mass market with the Classic line was made by P&G Sephora immediately issued a statement that they are dropping the brand from stores and will carry it for a short time as a courtesy to customers. Shoppers will be able to purchase products through March 2010 in stores and then online only through September 2010 after which the brand will be phased out completely from Sephora."
Buying 20$ plus hair products at the drugstore? Are you sure, P&G, that many women will take the plunge? And no more Sephora? I'm not sure that you made a smart move...