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Wednesday, August 6, 2008

NEW: Shu Uemura

Shu Uemura is putting out a Cream Face Architect Foundation (45$USD) and new Brightening Cleansing oil (75$USD). Both have been out in Asia for about a year now. What shu says:
Face Architect Cream Foundation:
As part of the growing FACE ARCHITECT franchise, shu uemura introduces the latest in foundation – face architect remodeling cream foundation, a new creamy formula that is ideal for adding subtle highlights and accents to the face. Face Architect, Mr. Uemura’s philosophy towards face makeup, used the face as a canvas to apply makeup that will enhance natural beauty. From studying the bone structure and variations of skin thickness, to observing the individual differences in women, this detailed observation is known as “structuralizing” the face. By observing, it will become clear which parts of the face need more or less foundation to sculpt and refine natural beauty.

Remodeling Effect: Flex-fit formula allows foundation to sit naturally as a second layer of skin, which allows for buildable coverage. Cover-fit particles provide for precise and transparent coverage.
Ultimate Comfort: The skincare-like formula contains nearly 20% depsea water and volatile oil, which allows foundation to spread comfortably on skin.
Anti-Aging Treatment: UVA/UVB SPF protection and Jasmine extract is added for an anti-oxidant benefit.
Semi-Matte Finish: Semi-matte texture with natural sheen creates a sophisticated, chic look.

About the Brightening Cleansing oil: (75$ for 450 ml, 35$ for 150ml)

Dark spots, dull skin and skin inflammation are all side affects from being exposed to the sun. The goal was to create a product that was gentle enough not to further upset skin’s natural balance, and to ensure that skin is purified daily. Skin looks brightened and dullness seems to vanish.
PRUNE EXTRACT: rich in nutritive compounds such as polyphenols, beta-carotene, vitamins A, B, C, E and minerals such as iron, potassium and calcium. Prune extract has anti-inflammatory properties and helps improve the rough scale of the skin surface.
SAKURA LEAF EXTRACT: known for its anti-oxidant, anti-bacteria and soothing properties.
DEPSEA WATER: provide superior hydration to skin.

Please note that this is NOT whitening the skin, it is *brightening* it. I have several samples of this particular oil and will do a review once I've used it long enough.

Both are out fall 2008, September-October.

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