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Saturday, April 25, 2009

Review: Urban Decay Liquid Liner

Urban Decay claims that their liquid liner is 'a quick drying, liquid eyeliner'. No doubt about the eyeliner part, but quick drying? You might want to check on that fact. And that's not the only problem.

I was so excited to get this liquid liner [only my 2nd, ever] as the colors looked beautiful, and the reviews pretty good. Urban Decay now has 14 shades of liquid liner, ranging from black to olives to teals and gold. What they say about their product:
"Liquid Liner

What it is:
Quick-drying liquid eyeliner.

What it is formulated to do:
Urban Decay is known for their unique and varied color selections and their Liquid Liner is no exception. The quick-drying formula won't budge, even under the most strenuous conditions. Enhance your eyes with a classic swipe of solid black, a subtle shimmering neutral, or a burst of sparkling color. And if that wasn't enough, the amazing formula will last all day or all night (or even both).

What else you need to know:
Liquid Liners can be worn alone, or smudged together to give you unlimited options. Clear, inkwell-style bottles look sleek and the handle fits in your hand perfectly, because a steady hand means perfect lines! Best of all, the formula dries quickly and leaves a beautiful, subtle shine.

Size: 0.25 oz" For 18$. -- Taken from sephora.com.

Well Urban Decay, for my first product from you, I'm quite underwhelmed. Firstly, the brush doesn't draw a fine line and it really is quite flimsy, but thick at the same time. OK, so a bit hard to use, no biggie. I drew a [mediocre] line on my lid and waited for it to dry, waving my hand over it to help it along. There are two things about the line: It's kind of thick and not very steady, and hmm, after a minute, it seems to be dry. I open my eye and bam! The line smudges halfway up my lid!

I thought that was because I was using it wrong. But two weeks later, each time I used it [with varying degrees of thickness and layers] I encountered the same result. The beautiful inky black color with silver glitter would smear into a dull watery black, the shimmer creased all over my eyelids. So Urban Decay, your product doesn't dry at all, much less quickly!

But with the drying time clocked at, oh, well, never, it's kind of impossible for it to last. Sure enough, it's gone within an hour, leaving sparkles all over your face as a parting gift. BLECH. At least they got this right--it is 'shiny'.

The packaging is cute, but really not that practical [much like their Primer Potion]. It's an inkwell, with the lid/brush screw top, but I don't know what you would do when you're trying to get to the last drops. The brush handle is alright to use, not the best but not totally impractical.

It's a good amount of product for the price [.25 oz for 18$] but for what the product is, even if it was free I wouldn't use it. It might be your mileage may vary, but well, with such a disastrous result, I'll keep my mileage and 18$, thanks.

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